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Are Google Ads Worth It for Small Businesses? – PPC Ads

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If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords (now called Google Ads). Pay-per-click (PPC) ads that appear on Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results. If you choose the right keywords and budget, you can buy your way to the top of the results page. In some cases, like the above, searchers might even need to scroll down before they get past your ads. At the same time, Google Ads makes it easy to spend a lot of money very quickly. If you aren’t quite comfortable with what you’re doing, you could blow through your whole marketing budget. So are PPC ads worth it for small businesses? Are Google Ads worth it for small businesses? Google Ads are worth it for small businesses. Advertising on Google is great for small businesses that need to reach targeted audiences and want to be able t...
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How Social Media Helps Small Businesses

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There’s no need for an intro for social media. Over half of the world’s population is currently active on various social platforms. Many things have come up on social media, so it is no surprise that it is also being used for small business development. Nowadays, everything relies on the internet-based and social media has ample space to find potential clients and promote your brand and services. The best part of social media is showcasing your product/service and reaching a huge audience with your content with a low marketing budget. Companies use social media to generate leads, reach and build up their brand. Let’s dig deeper into what a social media strategy can offer small businesses and how it can lead to certain benefits for your brand.  Social Media and Marketing According to a survey, an estimated 3.6 billion people use social media worldwide. 40% of those users are discovering information about new brands. This signal indicates that your small business has tremendous marke...
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How to Win the SERP with a Newly Launched Website? TIPS HERE!

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Ranking on Google is a step by step process. Launching a new website is the first step you take into the digital presence. After launching a website, your success will be achieved by metrics like traffic, engagement, conversion. Go through our blog to find out the easiest ways to rank on Google. Research Your Keywords Keywords research is still important for SEO results and search engine rankings. With the help of Google’s Keyword Planner and other keyword research tools, you will get a handful of keywords. Proper use of keywords boosts organic traffic to your website. Understand your business and market, research for keywords relevant to your business; above all, think from a user perspective. Do a Technical SEO Audit Without an SEO audit, all your content and keywords go in vain.  SEO audit is simply checking your website’s health in a technical way. Technical audit plays a significant role in ranking. Fill in your SEO gaps by making a technical SEO audit and make your website pe...
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5 Killer Ways To Optimize Your Blog Posts For SEO

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If you have an active SEO blog, chances are you already understand the importance of business blogging. But do you know how to enhance and optimize your blog posts which bots can easily find and rank your blog? The fact is, most bloggers miss the opportunity of their blogs which yields marketing potential. A recent study by  blogger.com  shows that 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! This study shows the importance of fresh and relevant content and practicing basic optimization for the blog post. Here are five killer search engine optimization (SEO) tips to help get your blog to stand out. Do Your Research: The keyword is the main thing when it comes to SEO. It is most important for on-page optimization. Including the short tail, long tail and relevant keywords automatically boost your blog post. There are numerous tools and techniques available for finding the best-suited keywords for your business. Tools like  Go...
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